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Apple recently announced a special event set for March 4th in several cities around the world. According to Bloomberg, this event will reveal “at least” five new products. However, it will not be a typical Apple event.
Mark Gurman from Bloomberg, quoting his latest Power The newsletter says the Apple event will span three days. Announcements will start on Monday, March 2nd, and end with an in-person “experience” on Wednesday, March 4th. Instead of a traditional keynote, expect three days of press releases and possibly launch videos.
There will be no standard keynote, but Gurman says Apple will unveil “at least” five products, including electronics, software, and hardware. This should make the event exciting.
Rumors suggest the low-cost MacBook is a “very likely” release, especially since Apple’s official invite graphic features new color options. Gurman also notes that while the Mac Studio and Studio Display are being developed, both might be revealed at a later event.
There is currently a shortage of the M3 iPad Air, M4 MacBook Air, M4 Pro/Max MacBook Pro, and iPhone 16e. Updates for these products are likely coming soon.
It’s also important to note that some announcements may cover software and chips. We may not see more than five new hardware devices. Overall, Apple’s 2026 launch event is shaping up to be very exciting.
We anticipate several major announcements at Apple’s March 2026 event, such as new MacBook models, updated iPads, and next-generation M5-powered devices. While Apple is skipping its traditional keynote, the planned multi-day rollout could highlight important upgrades across its product lineup.
As the launch approaches, these announcements may reveal Apple’s next direction in performance, efficiency, and hardware innovation. We’ll continue tracking the Apple March 2026 event and share updates as soon as the new products are officially unveiled.
Apple’s special event will begin on March 2, 2026, and conclude on March 4, 2026. Unlike a traditional keynote, the announcements will roll out over three days through press releases and possibly launch videos, ending with an in-person experience on March 4.
No, Apple will not hold a standard keynote presentation for the March 2026 event. According to Bloomberg’s Mark Gurman, the company will instead introduce new products via press releases and online launch materials across multiple days.
Apple is expected to unveil at least five new products, potentially including:
A new affordable MacBook
iPhone 17e
MacBook Pro or M5 MacBook Air
iPad Air (M4)
iPad (A18 chip)
Mac Studio with M5 Max or Ultra chip
Some announcements may also focus on software updates and next-generation Apple Silicon chips.
Rumors strongly suggest that a new affordable MacBook is a “very likely” release at Apple’s March 2026 event. Speculation increased after Apple’s invite graphic hinted at fresh color options, possibly signaling a redesigned entry-level MacBook.
Apple appears to be adopting a multi-day product rollout strategy instead of hosting a single keynote. This approach allows the company to spotlight individual product upgrades and announcements separately, potentially giving each launch more focused attention.
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