Cookies, also known as trackers, are small pieces of data stored on a user’s device when they interact with a website. Their primary function is to remember user activity during an internet session, such as login details or preferences. A secondary use of cookies is to identify recurring visitors and track how often they return to a site.
Beyond visitation data, cookies also store information about the products and services users browse or search for on websites. These trackers have been a fundamental part of the internet since the early days of web browsing, playing a key role in enhancing user experience and enabling personalized content. In 2025, cookies remain a critical tool for websites, though their use continues to evolve alongside privacy concerns and regulations.
Trackers and how they interact with us
Cookies are the most common trackers, but they are not the only trackers that exist on the internet. Pop-up ads, super cookies, and third-party cookies are other forms of trackers that have embedded themselves on the internet at various checkpoints in such a way that they cannot miss any individual who crosses their paths. Their job is to collect as much data from various groups so that they can fill and continue to expand their database.
Third-party cookies are the ones that make most people uncomfortable, as this is a trade-off the individual has to make so that they can access the information or resource they are looking for by allowing a third-party vendor to use the cookies on the website they visit and store them and sell them to prospective clients down the line if it is suitable.
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How to remove the trackers?
It is not a lost battle, the one we are engaged in with the trackers that have been installed and placed in different areas of the internet. There are many search engines that are in development and out on the market that respects the user’s right to privacy, allow them to retain their data, and restrict the trackers and cookies that any individual may encounter while surfing the internet. One such search engine is Brave, others are Mozilla firefox as well as duckduckgo.
The users can set up customized ads to reduce the number of cookies they have to entertain; they can choose to opt-out of all of the cookies if they think that’s right for them. The users can also delete the existing cookies in their browser, and eliminate any disturbances they may have found previously because of the ads that were targeted at them by the use of cookies.
The users can install anti-malware software that will restrict the cookies pop-up request before they have a chance to lay their roots into the user’s system and search engine. The users can also choose to scan their browsers for viruses and malware as they would for their desktops and other systems as well.
One of the best ways to stay on top of the virus, cookies, and potential malware on the internet space harbored by users is to maintain a regular check of the virus by running software and cleanups to ensure that they remain in control of the cookies they have to endure.